lUISTERBIEB

Stap in de wereld van je eigen fantasie

Step in the world that's your own fantasy

In The Netherlands, the number of kids reading books is decreasing by the day. To push things in the right direction, The Luisterbieb, the go-to spot for audiobooks, is rolling out a poster campaign. The aim? To prove to the little ones out there that stories can be way cooler than what video(games) provide.

See, while videos and games offer you a story with visuals on a platter, your imagination can create something way crazier. The crayon-like illustrations and playful fonts all work together to tell you that, just like in stories, the poster only gives you the outlines. The rest? Well, that's where your playful imagination comes in to create the magic.

Role: Creative direction, graphic design, illustration